How ADAMA Transformed Its Global Supply Chain with Unity SCM

Managing a global supply chain is never easy - especially when dealing with time-sensitive products, unpredictable logistics disruptions, and costly inefficiencies. 

For ADAMA, a leading petrochemical manufacturer with over $5.6 billion in annual sales in over 100 countries, these challenges were creating substantial operational and financial strain. Faced with high demurrage and detention fees, limited shipment visibility, and a lack of real-time data to support decision-making, ADAMA needed a solution that could bring clarity to its complex logistics network.

The Challenge: Fragmented Data, High Costs, and Limited Visibility

With over 30,000 containers shipped annually, ADAMA struggled with a lack of accurate, real-time insights into its logistics operations. The inability to effectively track containers led to costly detention and demurrage charges, production planning inefficiencies, and missed opportunities to optimize its global supply chain. Without a unified system to consolidate data from multiple carriers, terminals, and warehouses, the company lacked the decision-making tools necessary to improve logistics performance.

The Solution: A Single Source of Truth with Unity SCM

To address these challenges, ADAMA partnered with Unity SCM, a platform designed to integrate diverse data sources into a single source of truth. By pulling tracking data from carriers, 3PLs, and warehouse systems, Unity SCM gave ADAMA’s logistics teams the ability to monitor shipments in real-time, dynamically adjust inventory planning, and proactively prevent disruptions.

Key capabilities included:

• End-to-End Shipment Tracking – ADAMA gained full visibility into the movement of goods from origin to destination, enabling more accurate ETAs for internal teams and customers.
• Detention & Demurrage Prevention – With clear visibility into held and delayed containers, ADAMA could audit fees, resolve disputes, and negotiate better contract terms.
• Operational Efficiency – Real-time tracking dashboards allowed sales units to take ownership of shipment follow-ups, reducing inefficiencies in destination operations.
• Data-Driven Planning & Execution – ADAMA optimized lead times, selected the best-performing carriers, and built strategic contingency plans for global supply chain disruptions.

The Impact: Measurable Cost Savings & Improved Resilience

Within just a few months, Unity SCM’s platform delivered game-changing results for ADAMA:

• Eliminated demurrage and detention charges in key markets within five months.
• Optimized contract negotiations with carriers, securing improved free-time allowances.
• Reduced production disruptions by detecting raw material shipment delays weeks in advance.
• Enhanced supplier performance tracking, allowing ADAMA to select the best-performing partners.
• By reducing the efforts associated with logistical support of other functions, the company was able to improve customer satisfaction by 20%.

With newfound visibility and control, ADAMA transformed its supply chain operations, turning logistics from a cost center into a competitive advantage.

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